I’m often asked why we don’t use _________ at the Meeting House. Why no moving lights or haze? Why don’t we use video backgrounds or show camera shots of the band? It’s a great question. I mean, we are a fairly big church with modern and relevant services. If technology is just a tool, shouldn’t we have the best tools possible? And we own lots of these tools already, so why don’t we use them “to their full extent”?
I’d like to challenge the notion that technology is “just a tool”. It is a tool, yes, but I believe it’s much more than that. It is a form of communication – a medium. This brings to mind Marshall McLuhan’s famous expression, “the medium is the message.”
McLuhan was at the leading edge of media theory when network broadcasting was booming in the 1960s and he predicted the World Wide Web decades before it became a reality. McLuhan taught that the form of communication is imbedded in the message and can’t be separated out. Whether it’s speech, braille or 3D movies we need a form of media to communicate content. And media is not neutral – each form comes with its own message.
Think about these examples: Continue Reading…